I’m a freelance Jr Producer and Production Manager with over six years’ experience bringing creative projects to life from concept through to delivery.

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My experience spans TV commercials, branded and social content, e-commerce, editorial and stills, managing productions with budgets of up to £250k. I’ve worked across fashion, beauty, lifestyle and consumer brands, with selected projects for names including Nike, adidas, Boots, L’Oréal, M&S, Lucozade and Stella McCartney.

Having built my career through Production Management before progressing into producing, I’ve built my experience from the ground up. That means I understand what it takes at every level to make a production work, from the smallest logistical detail to the bigger creative, commercial and client picture.

I’m highly organised, proactive and solutions-focused, with a reputation for staying calm when things inevitably change. I’m meticulous with the details, quick to anticipate potential problems and confident making decisions under pressure, while always keeping the creative ambition, budget and schedule firmly in sight.

Alongside production, I’m also the founder of my own award-winning swimwear brand. Building a brand from the ground up has given me a perspective that extends beyond production itself, with hands-on experience in brand identity, creative direction, marketing, e-commerce, audience engagement and commercial strategy. It means I understand not only how to execute a campaign, but the wider purpose it needs to serve.

Ultimately, I sit somewhere between creative, production and business. I love ambitious ideas, I understand what it takes to make them happen, and I know how to balance creative vision with the practical realities of delivering them.

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